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Since 2012, he has served as principal for Abraham Marketing & Media. "I have been very impressed with the faculty and the opportunities offered at Catawba," he shared, noting that higher education was one business sector he had not yet engaged in during the course of his varied career and sees great opportunity to leverage his creativity and strategic vision in concert with the existing leadership of the College. In accepting his position at Dean of the Ketner School of Business, Abraham said he was already relishing the challenges it would bring.
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His areas of expertise include marketing strategy development, business building capabilities, professional relationship building, budget development and management, profit and loss management, revenue generation, branding strategies, content creation and team-member coordination. "Jay's leadership will help the College fulfill its mission of providing an education rich in personal attention and that blends the competencies and skills of liberal studies with career preparation."Ībraham, who holds his Bachelor of Arts degree in English and American Literature from Brown University and his MBA from The Wharton School of Business at the University of Pennsylvania, has been described as an "intrapreneur" who focuses on building teams and businesses from the ground up. "Jay's professional experience will serve as a critical lynchpin to what Catawba's faculty does in the classroom in preparing our graduates from the Ketner School of Business," Bitzer said. Michael Bitzer, Abraham's charge in his new role will be "to continue to vigorously pursue our institutional goal of accreditation for the business school and to not only strengthen the existing academic programs, but also build our new academic program offerings in Accounting and Sports Communication and continue to explore other academic initiatives and partnerships." She has provide a strong foundation for Jay's appointment," Lewis said, "and I appreciate that she wants to return to her first passion, teaching Catawba's students."Īccording to Catawba Provost Dr. Thompson for her leadership and guidance of the school.
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In making the announcement, Lewis noted Abraham's extensive business experience and valuable business relationships "that will assist our faculty and students in continuing to enhance the experiential components of Catawba's business program." He said that Abraham's breadth of knowledge about different business sectors, including sports, media and entertainment, traditional packaged goods marketing, and grocery retail, "will help our faculty to design and deliver a curriculum with solid foundations in both academic and real world business applications." Pamela Thompson, who will return to faculty ranks in the Ketner School of Business. College President Brien Lewis announced that Jay Abraham of Mooresville, North Carolina, will succeed Dr. SALISBURY, NC (WBTV) - From Catawba College: Catawba College has appointed a new Dean for its Ralph W.